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What is Sam Centre?
Sam Centre shares the Stampede Story through multiple mediums: exhibits, an immersive digital experience, personally facilitated moments and an artifact and archival collection space.
Sam Centre is a one-of-a-kind place animated by captivating showcases, vibrant learning spaces and compelling storytelling, all brought to life through the knowledge, warmth and hospitality of Sam volunteers and employees - with you at the center of the action.
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Celebrating Our Stampede Legacy
Experience the twists & turns and the dust & dazzle of Stampede’s greatest stories - year-round! Sam Centre invites you to discover The Greatest Outdoor Show on Earth in a whole new way—through captivating exhibits, immersive multimedia shows, and compelling storytelling with a human touch that changes with every visit.
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Experiences
Explore
Stories that have shaped the Stampede and our community
Experience
Stampede, year-round
Discover
Access to Stampede's fascinating collections and archives
Feel
Immersed in western hospitality and community spirit
A Community Gathering Place.
The Sam Centre sits at the heart of the Youth Campus at Stampede Park, nestled next to the Rundle Ruins. This site has always been a place of community and the tradition continues with the Sam Centre – a place for celebrating, learning, and sharing legendary stories, year-round.
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Take Your Turn in the Spotlight.
Put your stamp on our shared Stampede tradition! Step onto Stampede Park and into a world of Western hospitality from the past and present. Sit on a saddle, see yourself in the rodeo chutes, place yourself in the middle of the Stampede Parade or feel the thrill of the midway all year-round.
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"Sam will show visitors the character, the grit and the perseverance of the peoples that make up southern Alberta"
- Don Taylor, Donor