Celebrating Our Stampede Legacy

Sam Centre is home to Calgary’s Stampede Story. Guests to Sam will explore the stories of the people and cultures who have helped shape the Stampede, while also making and sharing their own stories along the way.

Sam will be a one-of-a-kind place animated by captivating exhibits, facilitated programs, vibrant learning spaces and compelling storytelling, all brought to life through the knowledge, warmth and hospitality of the volunteers and employees at Sam.

The Story Starts Here

"Sam will show visitors the character, the grit and the perseverance of the peoples that make up southern Alberta"

- Don Taylor


Ross Glen Gallery

Utilizes mankind's oldest and most powerful communications tool — storytelling — to build strong and surprising personal and community connections with Stampede.


Scown Gallery

A self-guided adventure of the storied past of Stampede and its cultural connections to Calgary and southern Alberta.

Behind the Scenes

Stampede Experience

Evokes emotions by utilizing technology to recreate the real-life thrills of the Rodeo, Chuckwagon Races, music and Midway.

Explore & Learn

Interactive and immersive exhibits. Energizing and emotional experiences. The unbelievable and the unknown. The grit and the glory. Sam Centre brings the most compelling stories of the Stampede to life in new and fresh ways – with you at the centre of the action.

Discover Our Stories