CS Western Showcase
Elbow River Camp
Western Art Show
CS Tractor Pull
CS Parade
Dick Cosgrave Chuckwagon Race 1945
CS Midway
CS Western Showcase
CS Western Showcase
CS Bull Sale

Double the Fun

Double up on your Stampede fun at Sam Centre! Be the first to discover the grit & glory of Stampede’s greatest stories at Calgary’s newest immersive experience, Sam Centre, ticket includes admission to Stampede Park for only $30! Your Ticket includes admission to Sam Centre and admission to Stampede Park valid for date of purchase through July 5-14.

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A game. A rodeo legend. And the rest is history.

The first edition of Locked Stampede: Campfire Connection challenges you to solve a series of puzzles using the contents of the Sam Centre. As you progress, it rewards you with the life story of rodeo legend Bertha Blancette.

The game is available to play anytime during opening hours, through until the end of August 2024. It takes roughly 1 hour to complete and is available in two difficulties, geared to families and adults. Exclusive to Sam Centre.

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Celebrating Our Stampede Legacy

Experience the twists & turns and the dust & dazzle of Stampede’s greatest stories - year-round! Sam Centre invites you to discover The Greatest Outdoor Show on Earth in a whole new way—through captivating exhibits, immersive multimedia shows, and compelling storytelling with a human touch that changes with every visit.


Stories that have shaped the Stampede and our community


Stampede, year-round


Access to Stampede's fascinating collections and archives


Immersed in western hospitality and community spirit

What is Sam Centre?

Sam Centre will share the Stampede Story through multiple mediums: exhibits, an immersive digital experience, personally facilitated moments and an artifact and archival collection space.

Sam Centre will be a one-of-a-kind place animated by captivating showcases, vibrant learning spaces and compelling storytelling, all brought to life through the knowledge, warmth and hospitality of Sam volunteers and employees - with you at the center of the action.

A Community Gathering Place.

The Sam Centre sits at the heart of the Youth Campus at Stampede Park, nestled next to the Rundle Ruins. This site has always been a place of community and the tradition continues with the Sam Centre – a place for celebrating, learning, and sharing legendary stories, year-round.

Take Your Turn in the Spotlight

Put your stamp on our shared Stampede tradition! Step onto Stampede Park and into a world of Western hospitality from the past and present. Sit on a saddle, see yourself in the rodeo chutes, place yourself in the middle of the Stampede Parade or feel the thrill of the midway all year-round.


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Ross Glen Gallery

Get to the heart of the story

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Scown Gallery

Discover the Stampede like never before

Stampede Sensations listings

Stampede Sensations

15 minutes of heart-pounding, goosebump-inducing fun!

"Sam will show visitors the character, the grit and the perseverance of the peoples that make up southern Alberta"

- Don Taylor, Donor