What is Sam Centre?

The story of the Stampede - and the story of Calgary - is a legendary story. Full of excitement and emotion, twists and turns, challenges and celebrations. It's an epic tale that will move you, connect you to this city, and most importantly it's a story that includes you.

At Sam Centre, our guests are immersed and involved in our ongoing story. From interactive exhibits to energizing experiences, the history of the Stampede comes to life. Here, you don't just sit back and listen to these stories, you get to help craft the next chapter and become part of the legend. And when you leave Sam Centre, you'll leave as a member of the Stampede family.

Join us at Sam Centre on November 23 from 3 to 4 p.m. for a reading and discussion with author John Whittaker on the life and legend of George Lane - one of the Big Four and a foundational figure in the Stampede story.

A Community Gathering Place.

The Sam Centre sits at the heart of the Youth Campus at Stampede Park, nestled next to the Rundle Ruins. This site has always been a place of community and the tradition continues with the Sam Centre – a place for celebrating, learning, and sharing legendary stories, year-round.

Take Your Turn in the Spotlight.

Put your stamp on our shared Stampede tradition! Step onto Stampede Park and into a world of Western hospitality from the past and present. Sit on a saddle, see yourself in the rodeo chutes, place yourself in the middle of the Stampede Parade or feel the thrill of the midway all year-round.