About the Sam Centre

What is Sam Centre?

Sam Centre will share the Stampede Story through multiple mediums: exhibits, an immersive digital experience, personally facilitated moments and an artifact and archival collection space.

Sam Centre will be a one-of-a-kind place animated by captivating showcases, vibrant learning spaces and compelling storytelling, all brought to life through the knowledge, warmth and hospitality of Sam volunteers and employees - with you at the center of the action.

A Community Gathering Place.

The Sam Centre sits at the heart of the Youth Campus at Stampede Park, nestled next to the Rundle Ruins. This site has always been a place of community and the tradition continues with the Sam Centre – a place for celebrating, learning, and sharing legendary stories, year-round.

Take Your Turn in the Spotlight

Put your stamp on our shared Stampede tradition! Step onto Stampede Park and into a world of Western hospitality from the past and present. Sit on a saddle, see yourself in the rodeo chutes, place yourself in the middle of the Stampede Parade or feel the thrill of the midway all year-round.